COSENTYX® (secukinumab) is a prescription medicine used to treat adults with active psoriatic arthritis (PsA).
Psoriatic arthritis is a chronic, inflammatory disease of the joints and the places where tendons and ligaments connect to bone. The immune system creates inflammation that can lead to swelling, pain, fatigue and stiffness in the joints. This inflammation stops people with PsA from going about their daily lives. And since most people with PsA are between 30 - 50 years old, they’re still active and want a medication that can help them get back to as close to normal as possible. That’s what this campaign focuses on, getting back to doing the everyday things that are now a challenge.
“We know there are multiple pathways and multiple molecules involved in inflammation. IL-17A is one of these molecules that could be overproduced in plaque psoriasis, psoriatic arthritis, and ankylosing spondylitis. COSENTYX specifically targets IL-17A. Because it’s this specific pathway, that’s the reason it may be different from most other biologics.”
—Dr. Elizabeth Perkins, a Practicing Rheumatologist
Agency: FCB Health
Role: Copy Supervisor
ORIVIA® (elagolix) is a prescription medicine used to treat moderate to severe pain associated with endometriosis.
Endometriosis is an often painful disorder in which tissue similar to the tissue that normally lines the inside of the uterus — the endometrium — grows outside the uterus.
Our campaign concept visualizes the pain, and highlights the key benefits of treatment with Orivia.
“I used to self-medicate with over-the-counter medication, above the recommended dosage, because the pain was unbearable. Often the pain was so bad that I was sweating and doubled over, unable to function, and I would have to go home from school as a result.” - Olivia, endometriosis sufferer
(Brand name changed to ORILISSA® (elagolix))
Agency: FCB Health
Role: Copy Supervisor
OVELLA® (ocrelizumab) is a prescription medicine used to treat relapsing forms of multiple sclerosis (MS), to include clinically isolated syndrome, relapsing-remitting disease, and active secondary progressive disease, in adults; and primary progressive MS, in adults.
OVELLA is a 2-times a year prescription infusion for adults with relapsing or primary progressive forms of multiple sclerosis. Our concept sought to embody that empowerment and optimism in treatment.
(Brand name changed to OCREVUS®)
Agency: FCB Health
Role: Copy Supervisor
Viread
VIREAD® (tenofovir disoproxil) is a prescription medicine used to treat chronic (long-lasting) hepatitis B virus (HBV) in adults with stable (compensated) liver disease.
When receiving a positive diagnosis for a disease, people are often afraid to seek treatment for a number of reasons. Our campaign tried to change that behavior by focusing on a concept based on various phobias as a barrier to treatment.
(Brand name changed to VEMLIDY®)
Agency: Area 23
Role: Copy Supervisor
EMPALINA is indicated for treating glycemic control levels in type 2 diabetes.
We took a striking visual treatment to relay the message that healthcare providers now have more ways to treat one indication.
“This one-pill combination combination targets two different physiologies of diabetes, both the insulin secretion and blood glucose aspect, and we believe this offers physicians an important solution to individulaize therapy of their type 2 patients.” - Christophe Arbet-Engels, MD, PhD, vice president, metabolic-clinical development and medical affairs
(Empa/Lina is known as empagliflozin/linagliptin)
Agency: Area 23
Role: Copy Supervisor
Prolia® is a prescription medicine used to treat osteoporosis in women after menopause who are at high risk for fracture or cannot use another osteoporosis medicine or other osteoporosis medicines did not work well.
I wrote the script for the TV commercial where Blythe Danner, the celebrity spokesperson for the brand at the time, wanders around a farmer’s market.
Click the first image to watch the commercial.
Client: Amgen
Agency: FCB Health
Role: Copy Supervisor
SPIRIVA® RESPIMAT® (tiotropium bromide) is bronchodilator (inhalation spray) that can prevent bronchospasm caused by COPD and reduce flare-ups of serious symptoms.
I wrote the script for the Train the Trainer video we created for Respimat and worked closely with the producer and editors during production.
Client was so happy with the finished result (they had originally asked for ‘a simple sales video’) that they showed it at the six various sales launch events they held around the nation.
Agency: FCB Health
Role: Copy Supervisor
Invega Trinza is an antipsychotic that is prescribed to treat schizophrenia and schizoaffective disorder. While the campaign was directed to physicians/HCPs, we took a more human approach to the tone of copy.
Agency: FCB Health
Role: Copy Supervisor
I wrote the copy for the Nevada Cancer Institute leave behind. No claims means no annotations/references.
The leave behind provided general information about cancer and the various services and treatment options provided by the Nevada Cancer Institute.
We created a public service campaign to spread the word warning people to “Beware The Chair,” utilizing a remote-controlled wheelchair designed to stop women in their tracks.
The campaign was engineered to get people to pause, learn about the seriousness of osteoporosis and take action via social media, including Facebook, Twitter, YouTube and Instagram, along with print, outdoor and point-of-care materials.
Watch the film by clicking on the first image.
Agency: FCB Health
Role: Copy Supervisor
