We created a public service campaign to spread the word warning people to “Beware The Chair,” utilizing a remote-controlled wheelchair designed to stop women in their tracks.

The campaign was engineered to get people to pause, learn about the seriousness of osteoporosis and take action via social media, including Facebook, Twitter, YouTube and Instagram, along with print, outdoor and point-of-care materials.

Watch the film by clicking on the first image.

Agency: FCB Health

Role: Copy Supervisor