DUPIXENT® (dupilumab) is a prescription biologic medication used to treat 8 specific inflammatory conditions driven by type 2 inflammation, including certain types of eczema, asthma, and chronic spontaneous urticaria (CSU).
We were tasked with turning pre-filmed interview footage of 2 doctors who treat patients with CSU into 3 different videos featuring these KOLs as they address common concerns and educate other doctors through their own past experiences. The KOLs, Dr Metz and Dr Friedman, discuss three different topics in each of the videos: Leading Patient Engagement, Urgency to Treat, and Defining Control.
Watch each of the videos below.
Agency: Havas Lynx New York
Role: Associate Creative Director/Copywriter
Art Director: Tucker Mara
Creative Director: Andy Reynolds
Production: Prose on Pixels (POP)