LINZESS® (linaclotide) is a prescription medication used to treat irritable bowel syndrome with constipation (IBS-C) and chronic idiopathic constipation (CIC) in adults and functional constipation (FC) in children and adolescents 6 to 17 years of age.
We were tasked with expanding the campaign that mirrored and supported the various TV spots we created into social posts and radio spots. Click on each below to view the work, and turn up your volume.
Agency: Hill Holliday Health
Role: Group Copy Supervisor
ACD (art): Steve Juliano
Creative Directors: James Amadeo/Matt Flandorfer