ORIVIA® (elagolix) is a prescription medicine used to treat moderate to severe pain associated with endometriosis.

Endometriosis is an often painful disorder in which tissue similar to the tissue that normally lines the inside of the uterus — the endometrium — grows outside the uterus.

Our campaign concept visualizes the pain, and highlights the key benefits of treatment with Orivia.

“I used to self-medicate with over-the-counter medication, above the recommended dosage, because the pain was unbearable. Often the pain was so bad that I was sweating and doubled over, unable to function, and I would have to go home from school as a result.” - Olivia, endometriosis sufferer

(Brand name changed to ORILISSA® (elagolix))

Agency: FCB Health

Role: Copy Supervisor