Prolia® is a prescription medicine used to treat osteoporosis in women after menopause who are at high risk for fracture or cannot use another osteoporosis medicine or other osteoporosis medicines did not work well.

I wrote the script for the TV commercial where Blythe Danner, the celebrity spokesperson for the brand at the time, wanders around a farmer’s market.

Click the first image to watch the commercial.

Client: Amgen

Agency: FCB Health

Role: Copy Supervisor