TREMFYA® is a prescription medicine used to treat adults with moderate to severe plaque psoriasis who may benefit from taking injections or pills (systemic therapy) or phototherapy (treatment using ultraviolet or UV light).
I worked on the DTC team for TREMFYA’s plaque psoriasis indication. During my time with the team, I spearheaded copy and brand tone for TREMFYA’s rebranded new consumer website, www.TREMFYA.com, as well as conceptualized ideas and content for various campaign assets and conferences/congresses.